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[Media Release]

The Tattoo embodies three core principles of HTC Sense: Make it Mine, Stay Close, and Discover the Unexpected

Mobile communications frontrunner HTC Corp. today introduces the HTC Tattoo™, an Android-based phone that brings high personalization to a broader market. With its distinct design and the ability to personalize programs on the phone — from its applications as well as content — people are able to express themselves and create their own individual mobile experience.

“Everyone wants their own phone to feel like it was specifically made for them. The Tattoo, with HTC Sense, represents an easy way to shape your own distinct mobile experience and really make it your own,” said Peter Chou, HTC Corp.’s Chief Executive Officer. “The HTC Tattoo ensures that you can create the most engaging and appropriate mobile experience through simple yet powerful personalization.”

HTC Tattoo is the second phone to embody a mobile experience focused on putting people at the center by making your phone work in a simpler and more natural way, otherwise known as HTC Sense™. Designed by listening to and observing how people live and communicate, HTC Sense revolves around three fundamental principles: Make it Mine, Stay Close, and Discover the Unexpected.

With HTC Tattoo, you stay close to the important people in your life by integrating your communications and applications, including voice calls, emails, texts, photos, and status updates into one consolidated view, while providing innovative and fun mobile phone experiences.

The stylish HTC Tattoo is small and compact, fitting snugly into your hand or pocket. You stay fashionably chic with its lightweight design and easy-to-navigate keys. Its touch-screen interface alongside the four-way navigation control and enter button, make browsing your phone seamlessly sophisticated.

HTC Tattoo integrates Google’s innovative mobile services including: Google Maps, search, Google Mail, and Android Market where users can download thousands of popular applications and games. It also comes complete with a broad variety of hardware features including a 3.2 mega pixel camera, 3.5mm stereo headset jack and expandable microSD™ memory.

Pricing and Availability

The new HTC Tattoo is now available in thoughtful silver at all authorized resellers at a suggested retail price of ₱14,990 and is available with Globe Telecom through Plan 1,800, which comes with one month free subscription of Super Surf. The standard retail HTC Tattoo package comes with a 2GB microSD™ card.

HTC Tattoo™ At A Glance

[Media Release]

HTC Country Manager Mark Sergio officially announced today that the HTC Magic™, the first Android-powered mobile phone in the Philippines, will be available exclusively through SMART Gold, the postpaid brand of leading wireless services provider Smart Communications, Inc. (SMART).

SMART and HTC Corporation will be launching HTC Magic™ very soon. The HTC Magic™ is the first of its kind to be introduced in the Philippines. The smartphone is equipped with the Android operating system, and is supported by SMART’s HSDPA network, the widest in the country.

“To truly maximize the power of advanced, all-in-one devices, they need to be powered by innovative operator technologies — offering the HTC Magic through SMART Gold is a natural fit,” said Miriam Choa, activations manager of SMART Gold.

The HTC Magic™ comes with a powerful mobile browser that provides easy access to Google services such as Google Search, Gmail, Google Calendar, and Google Talk. It also has the Smart Dialer function, which allows users to either dial the phone number or simply type in the first few letters of the name of the person they want to call.

“Part of SMART’s efforts in putting the Internet in the hands of every Filipino is providing subscribers a broad selection of the latest, most advanced handset models that suit their lifestyles at very affordable rates,” said Choa.

SMART Gold is a pioneering postpaid brand which offers a wide variety of monthly plans, all offering free or subsidized handsets, free airtime and SMS. SMART Gold subscribers enjoy access to high-speed, mobile Internet and other value-added services powered by SMART’s nationwide mobile broadband coverage.

The HTC Magic will be available exclusively under SMART Gold subscription plans, and will be out in the market by the end of June 2009.

I wonder how the first Android phone in the Philippines will fare against the iPhone… Not that Apple’s mobile — being carried by SMART’s competitor — has really covered much ground to date, but there are droves of iPod/iPhone enthusiasts in the country, not to mention a few Apple App developers.

This should be interesting to follow.